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Project Overview
Riksa is a ride-sharing platform that connects users with local rickshaw drivers, providing affordable and convenient transportation options. The project focuses on streamlining the user journey and enhancing the overall user experience. With a simplified interface and improved visual design elements, Riksa aims to offer a seamless and enjoyable experience for users. By connecting users with a network of rickshaw services (tuk-tuks, e-rickshaws, and auto-rickshaws), Riksa aims to revolutionize transportation and provide a sustainable mode of commuting.
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Type
Category
Services
Model
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Challenges
The transportation gap in suburban areas poses a significant challenge for individuals seeking reliable and affordable transportation options. Traditional ride-sharing services often result in long wait times and high costs, making it particularly difficult for residents in these areas to access the mobility they need. This disparity in service availability and affordability has a direct impact on the daily lives of suburban residents, hindering their ability to commute conveniently and efficiently.
Addressing this challenge is crucial to bridge the transportation gap and ensure that everyone has access to reliable and affordable transportation solutions, enhancing their overall quality of life.
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Solutions
Riksa is dedicated to providing a unique and affordable solution for individuals living in suburban areas. By combining affordability, speed, and convenience, Riksa aims to revolutionize the way people commute in these areas.
Here's how Riksa is making a meaningful difference:
• Affordable: Riksa provides affordable rides, significantly cheaper than traditional ride-sharing services.
• Speed and Efficiency: Riksa optimizes ride matching, minimizing wait times by connecting riders with nearby rickshaws heading in the same direction.
• Transparent Pricing: Riksa ensures transparency by eliminating surge pricing and hidden fees, offering straightforward and consistent pricing.
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User Research and Insights
Engaging in in-depth interviews with a group of 8 individuals, consisting of 6 participants aged 24-30 and 2 participants aged 50-60, contributed valuable insights:
• 30% of the participants utilized ride-sharing services on a daily basis.
• When queried about the most crucial features they seek in a ride-sharing app, 90% expressed a desire for more cost-effective options.
• More people would switch from public transport to ridesharing if it was more affordable.
• In regard to data sharing with applications, 60% of the participants indicated a level of comfort with this aspect.
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Competitive Analysis
The analysis of the competition (Ola, Uber) revealed that in suburban areas, availability of cabs is scarce, and it is often difficult to find one. This leads to higher charges and long wait times for the rides.
It was also evaluated that other ride-sharing apps providing two-wheeled service, like Rapido, offered cost-effective options but were found to be lacking in comfort when compared to four-wheeled ride-sharing services.
Riksa addresses these issues by connecting riders with local rickshaw services (tuk-tuks, e-rickshaws, and auto-rickshaws) which are abundant in supply in these areas.
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User Personas
Persona profiles were developed by talking to users and understanding their needs and behaviors. This helps in tailoring services to match their specific requirements.
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User Journey Maps
A user journey map was created to analyze the current interactions of users with ride-sharing services, aiming to uncover areas where improvements and enhancements could be made. This comprehensive examination sought to provide insights into the various touchpoints and pain points experienced by users throughout their journey, ultimately guiding the refinement of the service for a more refined user-centric experience.
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Logo and Branding
The typography and branding of Riksa are thoughtfully crafted to embody the brand's essence and mission. The chosen typography exudes a modern and contemporary appeal, aligning with Riksa's innovative approach to suburban transportation. By maintaining a consistent visual identity, Riksa establishes a strong and recognizable presence, fostering a genuine connection with its users.
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Lo-Fi Design
Riksa's design process began with a strong focus on developing a functional and user-friendly lo-fi design. Meticulous user journey mapping ensured a seamless and intuitive experience. Simplified design elements enable effortless navigation within the app, making booking a ride a breeze for users.
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Testing and Iteration
The Riksa app is constantly refined and optimized to boost functionality and enhance the user experience.
Design improvements were made to:
Onboarding Screens.
Arrival Screens.
Ride Summary.
Below are some of the design improvements in the app.
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Hi-Fi Design
Embracing Riksa's vision, the app's design has evolved to new heights with high-fidelity visuals, including captivating mock-ups and interactive prototypes. Carefully curated design elements ensure a seamless and engaging user experience. User feedback drives ongoing enhancements, delivering an appealing and intuitive platform for a satisfying ride-booking experience.
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Results
The outcome of the project is a convenient and user-friendly app for booking suburban rickshaws.
Simple and intuitive interface.
Easy searching, pricing view and seamless booking.
Reduced wait times.
Real-time tracking for accurate ride information.
These enhancements combine to establish Riksa as a dependable and efficient suburban transportation solution, all validated through rigorous usability testing and an improved user journey map.
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Service demo
Riksa's comprehensive service demo allows users to explore booking, navigation, real-time tracking, and secure payments. It simplifies the booking process, assures reliability, and familiarizes users with the app's intuitive design and features.