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Project Overview
The Donate app brings the power of charitable giving to the palm of your hand, providing a transformative mobile experience. With its fast and intuitive interface, the app offers individuals a convenient and secure platform to make donations anytime, anywhere. Seamlessly designed for mobile devices, the Donate app ensures a smooth and engaging user experience, enabling users to effortlessly explore and support a diverse range of causes thus empowering users to make a positive impact right from the convenience of their smartphones.
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Type
Category
Services
Model
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Challenges
The Indian online donation landscape faces challenges for effective contributions. Limited awareness and trust in online donation platforms hinder potential donors. Digital donation processes and their impact aren't fully understood. Additionally, some platforms lack transparent reporting and impact tracking, further reducing donor trust in online charitable giving.
On-the-go online donations face their own set of challenges. Time constraints demand streamlined processes, while the small screens make information presentation and navigation tricky. Security concerns arise on public devices, and varying connectivity poses further obstacles.
Addressing these mobile-specific challenges alongside the broader issues is crucial to fostering a culture of online giving in India. By creating user-friendly, secure, and transparent mobile donation platforms, individuals will be empowered to contribute conveniently and confidently to charitable causes, enhancing the overall landscape of online donations in the country.
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Solutions
Donate app revolutionizes the landscape of charitable giving on-the-go by providing transformative solutions that empower both charities and donors.
• Comprehensive platform for reliable charities:
Donate unites trustworthy and reliable charities, big and small, to showcase their causes and connect with donors.
• Minimizing fees, maximizing impact:
Donate's 4% convenience fee funding model maximizes the impact of donations.
• Preserving donor autonomy and avoiding pressure:
Donate acts as a gateway between charities and donors, empowering users to contribute according to their preferences and financial capabilities.
• Timely Engagement:
Donate employs push notifications to inform users about new campaigns, donation chances, and charity updates, fostering stronger donor-cause connections.
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User Research and Insights
Based on research involving interviews and surveys with a group of 8 individuals, including 6 participants aged 24-30 and 2 participants aged 50-60, the following insights were gathered:
• Transparency and accountability were deemed essential by 100% of participants.
• In terms of ideal UX, 60% of participants prioritized a secure donation process, while 50% preferred an easy-to-use interface and a seamless donation process.
• Over 60% of participants cited finding a reliable charity as the biggest challenge for donation.
• 60% of donors are concerned about security of personal info when donating online.
• 50% prefer in-app notifications, to stay informed about the impact of their donations.
These insights guided the development of the Donate App, offering a centralized platform, ad-free experience, verified charities, personalized recommendations and transparent donations for an engaging donation experience.
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Competitive Analysis
A thorough analysis was conducted on donation-related apps, including Toucan Giving, Impact Guru, Ketto, Impact, Milaap and ShareTheMeal by WHO. The evaluation encompassed features, user experience, donation process, and overall impact.
Donate addresses the shortcomings of competitors through a centralized platform dedicated to Indian charities. It offers a diverse range of causes, user-friendly interface, and transparent donation process. Donate revolutionizes charitable giving, empowering individuals to make a meaningful impact.
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User Journey Map
A user journey map was crafted to assess the current interactions of users with donation apps, aiming to uncover areas for improvement and enhancement. This comprehensive examination sought insights into the various touchpoints and pain points experienced by users throughout their journey, ultimately guiding the refinement of the service for a more user-centric experience.
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Affinity Map
An affinity map was created to visualize user insights and patterns, drawing from 80 data points collected across 8 users. This organized data helped identify common themes, enabling us to make user-centered design decisions that enhance the app experience.
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User flows
Experience a user-friendly donation journey within the Donate app.
• Streamlined donation process: Easily select, specify amounts, and securely donate through guided steps.
• Instant search: Quickly locate specific charities or causes using the integrated search feature.
• Effortless navigation: Seamlessly explore app sections through the intuitive bottom navigation bar.
• Curated categories: Discover diverse causes effortlessly through categorized listings.
With these features Donate guarantees a seamless and empowering donation experience for all users.
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Logo and Branding
The logo and branding of the Donate app were carefully crafted to embody the app's values and mission. The logo showcases a symbol that symbolizes compassion and unity, while the vibrant color palette conveys positivity and hope. The chosen typography reinforces the app's friendly and contemporary appeal. By maintaining a consistent branding across the app, Donate establishes a strong and recognizable identity, building trust and fostering a genuine connection with its users.
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Lo-Fi Design
In the app's early design, the focus was on a user-centric lo-fi approach. Through wireframes and low-fidelity prototypes, the aim was to enhance navigation and interaction with charitable causes. This also involved enabling users to easily access donation breakdowns for transparency.
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Testing and Iteration
The Donate app is continuously refined and optimized to enhance functionality and improve the user experience. Valuable feedback and insights gathered from extensive user testing drive iterative improvements throughout the platform.
Major improvements were made to the:
Onboarding Pages
Sign In and Sign Up Pages
Profile Page
Your Donation Page
All pages in the donation process
Below are some of the design improvements in the app.
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Hi-Fi Design
The Donate app underwent a transformation with a high-fidelity design, including captivating mock-ups and prototypes. Typography, colors, and hierarchy were curated for a seamless user experience, driven by user feedback for enhancements. The result is an appealing, intuitive, and satisfying donation process.
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Alternative App Design [Discontinued]
The idea of a new app design aimed to modernize the existing one. Yet, it seemed the modern look might not appeal to everyone. Concerns about acceptance and engagement arose due to the departure from the familiar. Consequently, the decision was made to discontinue the alternative design and reassess the approach.
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Results
The project's outcome is a mobile app offering seamless donation support:
• Optimized user flows and intuitive interface for easy navigation and improved usability.
• Visual design and user-centered principles ensure an immersive experience.
• Push notifications and real-time updates keep users connected to their impact.
These features make Donate App a compelling choice for on-the-go donations validated through an improved user journey map.
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Service demo
The Donate app provides an immersive demo displaying its features. The service demo provides a hands-on experience, allowing users to understand how to browse and discover charities, make donations, view donation breakdowns, and track their impact. It showcases how the app revolutionizes charitable engagement on-the-go.